I agree, a super premium set with limited edition figurines. It's not too bad at 60 for 9 figures, not everyone picks up limited edition sets purely for a resale value.
Pretty much all you get is what is exactly in the pic syringe, steelbook, making of DVD. No hardcover artbook and other cool stuff that comes with the US version.
I think it's the wireless stick, judging from their parts number, it's really similar to the WS PS3 stick. Plus, it doesn't make sense they'd have the PS3 regular wireless bundle and the premium 360 one.