Amazon is matching Target's ad and has HAWX for the 360 and PS3 for 39.97, with Free Super Saver Shipping:
http://www.amazon.com/Tom-Clancys-HAWX-Xbox-360/dp/B0017XFP86/ref=pd_bbs_sr_1?ie=UTF8&s=videogames&qid=1238937912&sr=8-1
I'm in for one, enjoy!