[quote name='Maromi']I know who published it. Even so, pretty much all SquareEnix DS games carry the 34.99-39.99 price tag at launch. Pretty silly. $29.99 is the price it should have been in the first place. Then again, at least DQIX is massive enough in scope to warrant the price tag, unlike some of their other releases.[/QUOTE]
Publisher sets the price, so while I agree that there is, in fact, an SE tax for most SE releases, in this case it's a Nintendo of America tax. Which is rather strange given how heavily they've promoted this, but I think NOA's own games have increasingly been retailing for 35.