Hmm, apparently they haven't shipped my Naruto game yet. I ordered it about 5 days before the release date, so I hoped it was going to be shipped yesterday, but they didn't. Every day, I submitted an help ticket asking whens my order going to ship, and they all say "Looks like its going to ship today", on all 3 days I have emailed them.
Seems like they are just upping prices and taking forever to ship now. Not sure if this is happening to anybody else though.