Go green is just the new campagin people use as a slogan because it makes them feel good to feel like they are actually doing something and making a impact all while not having to do shit. Changing things for the better isnt shouting a slogan or handing out a pamphlet, real change is going to take sacrifice, effort, work and pain. No one wants to do that, they want the ego boost and elevation in self esteem without having to work for it.
Besides go green is all useless bullshit that will be gone in a few years and do nothing but waste out time and not change shit. Just like the war on drugs, the war on poverty, the war on racism now we have the war on energy consumption.
Problem is everyone wants change, but no one wants to change anything to get it. They want to think a tax break on their old fridge, or a go green bumper sticker will magicially make everything wonderful because in reality, they dont give a shit.