Amazon is the Usain Bolt* of the Best Online Game Retailer 2009 catagory .. crazy low prices before, during, and after Black Friday just made my browsing, shopping, free shipping, money & tax saving experience that I actually look forward to Christmas shopping again next year unlike years ago. And they are FAST to price match all online and brick and mortar, which just make it just sweeter to deal with.
* runaway winner .. get it?