Hey Cheapy, Wombat
I love the show, been a fan for a good while now. If I win the contest I'd like to have Virtua Fighter 5,(ps3) I'm getting married this Saturday, Feb 17th, and me and my wife to be would be proud to have it as a Wedding Gift!
Wombat you made a good point about Customer Retention.
Companies have to retain their customers because children don't buy games, but young adults do, and young adults will be the primary consumer of future products for their children. The industry has matured to a point where Customer Retention will be a factor. When we're 40 we will be buying games for children, grand children. The video game industry can generate substantial revenue for MS, Sony, and Nintendo, and all companies intend on making games on a long term basis. I think that Microsoft knows this and that led them to giving the xbox a year warranty, because before it was only 6 months.
Bad customer service and poor products can lead to class action lawsuits (which is what could happen with Microsoft), just like with Sony (and their issue of overheating w/ the ps1) No company wants to be in the news in regards to a lawsuit where their product is deemed faulty. Luckly in the days of the ps1, information didn't spread as much as it does nowadays.