I want to talk about Assassins Creed but first I need to get something out of the way. I have a lot to say about the game and I want to talk about some of the bad reviews it's getting but I want to make sure everyone understands I'm not saying this because of the comic we did for them. So I'm going to
link you to an old set of news posts about Prince of Persia 2. Feel free to read those and come back if you like.
Now I'm going to tell you how advertising on PA works. Every other game site out there takes ads for whatever game they can get. It doesn't matter if it's a pile of crap, if the publisher pays for the spot IGN or Gamespot or whoever will run the ad. That's fine but that's not how we do it and the news posts you just read are part of the reason why.
We were huge fans of the first Prince of Persia game so when Ubi came to us and wanted to run ads for the second we said yes. We had no idea they were going to completely

it over. So from then on we started demanding playable copies of games before we'd agree to advertising. No matter how early the build we tell the publishers that unless we can see it played in front of us or play it ourselves we won't run ads for it. Obviously a lot can still go wrong during development but we make the best decisions we can. We do not think of the ads you see on our page as ads. They are recommendations and we try extremely hard to insure that anything we put over there is worth your time. When Prince of Persia 2 came out and we saw that it was crap we said as much on the site. Ads for the game appeared right next to those news posts slamming it. Needless to say Ubi wasn't very happy and Robert got some angry phone calls but our loyalty is to our readers not the people paying the bills. We explained to Ubi that the reason our ads perform better than any other site out there is because our readers trust us and that means we have to admit when something we advertise doesn't turn out as good as we hoped. Obviously they understood because we're still advertising their games but like I said this isn't the way other sites operate. I actually give Ubi a lot of credit for not just telling us to

off and buying more ads on IGN and Gamespy with the extra money.
I'm telling you all this because I want you to understand that if Assassins Creed actually was a 7.0 game I'd tell you. I also want you to know that when I tell you it's

ing incredible I'm not bullshitting you because we're running ads for the game.