This year, with the exception of Xbox giving them each Kinect when it comes out, they really didn't get anything too impressive. Nintendo gave out Donkey Kong (again, it'll be sent out to each manger who went to the conference when it comes out), and that was pretty much it.
Cyric gave me an inflatable Dead Space 2 gun, an inflatable Dragon Age 2 something (in a packet, I haven't opened it yet), an xseed cd sampler (some music from Ys), an MMA temp tatoo, Castlevania Tshirt for my brother, and this years Capcom Shot Glasses (four pack, with Street Fighter, Final Fight, Ghouls and Ghosts and Mega Man. Last years was better, it was Dead Rising 2, Resident Evil, Lost Planet and... and... dang, I forget and I'm too lazy to go upstairs).
He kept a couple t shirts, and I didn't want the little Plants vs Zombies zombie guy, so he kept that too. I think this was his sixth Conference, and he was pretty disappointed with it. Not just the free stuff, but just the vendor presentations in general.