Well, it's interesting to see that the general consensus is that Take Two would be unwise to expect to maximize sales in the sort of competitive environment as this holiday season.. but it'll give them time to polish the game. Although I agree in that it felt like it was nowhere near being finished (or if it is.. then somebody in marketing is a total

ing moron for relying on customer loyalty, name recognition, and one demo film to promote the product).. they can no longer depend on people buying the game simply because you can steal cars and screw hookers for health (because lets face it.. GTA did it, and now numerous games have copied it, so the game is going to have to exceed expectations to stand out). Of course they could make a turd on a disc and slap the logo on it to get sales (like Madden, or similar to the way Square Enix thinks that their brand equals sales no matter how horrible the game is).. but it'll catch up with them in the long run.
This sure is a funny industry.. think of Kia's, Sylvania electronics, etc. They get poor reviews/ratings in the press, so they drop MSRP's to increase customer value to in order to achieve sales. In gaming.. the equivalent of a queef on a disc sells for the same MSRP as a quality and fun title, yet they wonder why over-saturation of titles reduces sales.. especially when a few reviews can make or break your quarterly (or sometimes evey yearly) forecasts.
It isn't us (the people that take more than a casual interest in gaming) that generate huge sales or profits.. it's Joe Blow the average gamer, who will probably only own Halo, GTA, and Madden on his 360 (and probably preorder it from Gamestop because the clerk sells him on the thought that he won't get it otherwise).. that generates the revenues.
On a side note.. this means that when Duke Nukem Forever comes out, it will be the most amazing, mind blowing, kick ass, mindgasm, like-Kubrick-made-a-video-game experience imagineable
