[quote name='prayformojo']Pretty cool topic over on the XBOX.com forums, where some posters have looked at the leaderboards for the DLC songs to see roughly how many users have posted scores on the new songs. The theory is that the number of scores on the leaderboard roughly equates to the number of songs sold. They showed 9,000 downloads on day one and another 4,000 on day two. Given that a song like Surrender has over 200,000 entries on the leader board this works out to about 6.5% of the install base. The debate is raging over whether this equates to a succesful launch for the DLC or was it a failure. Pretty clever way of getting numbers for this. I would have thought they would be targeting more like 20-25% take rate on this, whihc would be very high for DLC, but I think that GH songs would be DLC that people who do not normally buy DLC would be interested in. Any thoughts?[/QUOTE]
The penetration rate should actually be a good bit lower than that. 200,000 for Surrender should be the number of people that bought Guitar Hero II and have Xbox Live (Silver or Gold). I think it would be reasonable to expect that almost everyone that downloaded the DLC has posted a score - the only exceptions should be people that only have temporary Internet connections and people that haven't beaten the songs on any difficulty.
What's the Xbox Live penetration rate? 50, 60%? For an expensive game like GHII, maybe it's 75%. So if you factor in Xbox Live penetration and bring the GHII install base up to 265,000 (~200,000 / .75), the DLC penetration falls below 5%. Of course, those extra people probably aren't potential customers anyway... but down with price gouging.
Downloadable content was one of the reasons I bought GHII again in the first place, so I’m fairly peeved at the pricing structure. Hopefully they’ll just release the pack of 9 for 1,000 points (but more likely 1,200). The fact that I have the points actually kind of sucks, because I’m forced to rely on my morals and personal conviction to not buy these things. And that’s just not going to last.