Promotions
Our creative marketing team has been creating some amazing promotions to excite the entire nation about the coming of Halo 3. Its gonna be hard to miss this launch in the US!
Mountain Dew – Game Fuel
· The promotions team is partnering with Mountain Dew to create a new Dew drink called
Game Fuel inspired by Halo 3
· Game Fuel is a customized, limited-time “Halo 3-themed” Dew beverages that contains 30% more caffeine and a citrus cherry twist
· Game Fuel will come in 20-ounce bottles, two-liter bottles and 12-packs of 12-ounce cans (~40M) and distributed nationwide at ~150K outlets
· Additional support includes TV and online advertising, street teams, and press distribution of the drink
7-11 Program
· Halo 3 will be featured on Slurpees with 3 collectible linticular cups
· Dew will be creating special aluminum bottles of Game Fuel for distribution at 7-11
· Halo 3 will also be included on Doritos packs at 7-11 with a sweepstakes to be a voice actor in Halo Wars
Pontiac
• The team is also working with Pontiac who will be promoting Halo 3 along with their new high performance Pontiac G6 launch
• Pontiac will create events just prior to launch
• We will be partnering for a chance to win a Limited Edition Halo 3 G6 car
• Additional support includes TV advertising
Burger King
· We are also partnering with Burger King who will be promoting Halo 3 with Survival Kits sold nationwide for 10 weeks during Sept and Oct
· On King Size upgrades, consumers will receive their food and drink in Halo 3-themed packaging.
· Additional support include sweepstakes, drive thru POP, and other activities
Projekt Revolution
• We are driving a concert sponsorship where Halo 3 is sponsoring the Projekt Revolution tour this summer, which includes bands Linkin Park and My Chemical Romance
• The promotions team is creating 5 VIP events during the tour where lucky winners from local radio stations will get a chance to go back stage and play Halo 3 with the bands
Additional Events and Promotions
• The team is working on additional events and promotions that we’ll be updating the team on as those plans are solidified including TV programming, sweepstakes, contest, and TV/Movie integration.