If you look at some of the press releases flying around lately, you'd think that HD DVD is ready to pack up our tent and go home. Suffice to say, we're not goin' anywhere.
But what about the Nielsen numbers you might ask? What about the "independent" research reports, the subjective customer surveys and the fact that it's the Chinese Year of Pig? What does it all mean?
It's all in how you look at the data. And while you might not believe our marketing spin over someone else's, here's our take on the numbers:
Right now, overall movie sales to date for each format are roughly equal. Some see that as Blu-ray catching up and "winning." But look a bit farther and you will see that Blu-ray has a 5:1 hardware ratio over HD DVD right now due to sales of the PlayStation 3. That means five times as many players on the market. But if that's the case, why aren't their movie sales outpacing HD DVD by a similar ratio?
We'll let you speculate on that one. In fact, it's the opposite - every HD DVD owner out there is buying five times as many movies per player. That's huge! We'll take that kind of devoted consumer any day.
Yes, we know - our anecdotes versus theirs. But the real message here is don't believe everything you read – try it out on your own. Kick the tires. Check the prices. See if we're offering what we say we are. And as always, you can go to
www.TheLookAndSoundOfPerfect.com for the latest news and updates.
ing tired of that phrase), but it's definitely a nice perk of the format.
