Microtransactions coming to HD-DVD? Kinda.
http://www.highdefdigest.com/news/s...rst_Web-Enabled_Transaction_Opportunities/793
http://www.highdefdigest.com/news/s...rst_Web-Enabled_Transaction_Opportunities/793
The high definition format war took an unexpected twist Sunday morning, when a group of thieves broke into a video store. What they took -- every Blu-ray movie in stock -- isn't as interesting as what they left behind. The gang ignored the HD DVD selection entirely, apparently deciding that only the BDA's baby was worth a five finger discount. Blockbuster choosing Blu-ray for its nationwide rollout is one thing, but being ignored when the price of acquisition is the low low price of free is a reality check for any fledgling standard. We suppose such early morning escapades are one way to build your library after getting the now lower-priced PS3, but it's not recommended. No word yet on if HD DVD fans are planning a coordinated group theft to reestablish the popularity of their chosen format.
No word yet on if HD DVD fans are planning a coordinated group theft to reestablish the popularity of their chosen format.
The police have narrowed there search to local PS3 owners, a surprisingly small list of suspects.
Target to Promote Blu-Ray DVD Format
By GARY GENTILE 07.25.07, 5:31 PM E
LOS ANGELES - Target Corp., the nation's second-largest retailer, will start selling a Sony Blu-ray high-definition DVD player during the critical holiday shopping period and feature the player along with Blu-ray discs in store displays, dealing a potential blow to the rival HD DVD format.
The move, which the companies will formally announce Thursday, is another step in resolving a format war that has kept confused consumers from rushing to buy new DVD players until they can determine which format will dominate the market.
Target (nyse: TGT - news - people ) said it will sell the Sony (nyse: SNE - news - people ) BDP-S300 for $499 in October and display it along with Blu-ray DVDs from three studios, including Sony Corp. and The Walt Disney Co. (nyse: DIS - news - people ), at the ends of store aisles.
The Target announcement comes five weeks after a decision by video rental chain Blockbuster Inc. (nyse: BBI - news - people ) to offer only Blu-ray titles when it expands its high-def offerings this fall.
Blu-ray is backed by Sony, which developed it. Most Hollywood studios are releasing films either exclusively in Blu-ray or together with the rival HD DVD format, which is backed by its developer, Toshiba Corp. (other-otc: TOSBF.PK - news - people )
Only Universal Studios, a unit of General Electric (nyse: GE - news - people ) Corp., is releasing films exclusively in HD DVD.
Both formats offer a high-definition picture that is crisper and brighter than standard DVDs, as well as more storage that allows interactive features and games to be packaged with movies.
Consumers have been slow to embrace either format, worried they might get stuck with a losing technology.
Target does not sell high-def DVD players in its stores, although it does sell a Toshiba HD DVD player for $299 on its Web site.
Target stores do sell an HD DVD add-on for the Microsoft (nasdaq: MSFT - news - people ) Xbox 360. They also sell Sony Corp.'s PlayStation 3, which comes with a Blu-ray player built in.
Target would not say why it decided to sell only Blu-ray players in stores. Sony is paying a fee to have its products featured in the end-of-aisle display, called an endcap, although Sony executives said the retailer contacted them about the decision.
"We are not proclaiming one format vs. the other as the preferred consumer technology, and software will continue to be available to our guests in both the Blu-ray and HD DVD format," Target spokeswoman Brie Heath said.
Target will track customer feedback and adjust offerings as necessary, Heath said.
The HD DVD camp was not fazed by the Target decision, pointing out that HD DVD players continue to outsell Blu-ray players, which cost at least twice as much. They also point out that HD DVD players and DVDs are featured in endcap displays in Circuit City Stores Inc. (nyse: CC - news - people ) and Best Buy Co. (nyse: BBY - news - people ) locations.
HD DVD promoters also contend that consumers are more influenced by price than product selection.
"HD DVD players are the most affordable," said Ken Graffeo, co-president of the North American HD DVD Promotional Group. "It's one thing to have a player featured, but it's another if it doesn't sell."
While more titles are available in the Blu-ray format, this fall should provide a head-to-head contest between the two formats.
Two blockbuster films - "Spider-Man 3" from Sony and "Pirates of the Caribbean: At World's End" from Disney - will be available exclusively on Blu-ray.
The HD DVD camp will be counting on sales of the blockbuster film "300" from Warner Bros., which will be released in both formats, and the first season of the popular sci-fi TV show "Heroes," which will be available exclusively on HD DVD.
AP Business Writer Joshua Freed in Minneapolis contributed to this report.
Anyway, after all of this Bill asked me to finally post the opinion I have on the two formats; the opinion I've been prattling on about behind the scenes. Well, here it goes: Blu-ray is going to win. Using science, market trend and consumer insight, it's very easy to make that leap. But you have to look at the whole thing. HD-DVD is, right at this moment, the more interactively robust format. When you see 300 on HD-DVD, you will be tempted to choose right there because the coolest thing that HD-DVD does that Blu-ray doesn't right now is picture-in-picture viewing. Watching 300 with a video feed of the original bluescreen video is quite frankly a badass experience. But early next year Blu-ray will be able to do the same thing - but it will do so with a hi-def feed. Something HD-DVD can't and won't do. All around, next year, Blu-ray will be better, stronger and faster than HD-DVD is; but HD-DVD got into the market with more features first, so you'll see a lot of ads and reports and web stories luring you in. Don't be fooled. Please.
More than anything I'm a consumer advocate. I have no stake in either format. Contrary to what's been said, The Bits isn't in anyone's pocket. We have simply looked at things the way they are, the way that they've moved in the past, and I'm saying that jumping into the fray at this point for you is a waste. Trust me: stay away from hi-def DVD for about a year. Both formats will be ready to impress you come Summer of 2008. Then you'll have piles of discs available to choose from, fully interactive experiences on both sides and audio/video to die for. I've been fully immersed in the glory of BOTH formats over the last week and I can tell you, it'll be worth the wait. Eventually.
Target would not say why it decided to sell only Blu-ray players in stores. Sony is paying a fee to have its products featured in the end-of-aisle display, called an endcap, although Sony executives said the retailer contacted them about the decision.