[quote name='mykevermin']Let's rather accept the fact that UFC is not "sport."
For a moment, and in a sense.
Is it competitive? Is the outcome uncertain? Yes and yes.
Based on what measurement of excellence in the organization/sport as a whole was Lesnar assessed as the person who should challenge for the UFC Heavyweight Title against (EDIT: Randy Couture, duh)? Two wins against nobodies, and a loss to Mir? That this fight happened shows that the events are built around what people will pay money to see. Lamentably for those who would think that this is a "pure sport" (whatever in the world that means), that's how fight cards are built. Not based on some quantifiable rubric of who is in line for a fight.[/QUOTE]
I don't know if I agree with all of that. Lesnar definitely got an extra push because of his name. But the fact is, the UFC heavyweight division was really weak at that time (and it kind of still is). A lot of the former champions careers were faltering. Tim Sylvia and Andrei Arlovski started sucking, Mir was in a serious accident, Antonio Nogueira was getting old, and Randy Couture was old and in a contract dispute.
Sure, Lesnar didn't exactly earn his shot, but there was NOBODY he really leapfrogged over. The fights in the UFC are not set up based on who's "over" with the fans as you say. Look at the other recent title fights: GSP vs Alves...completely deserved. Silva vs Leites...deserved because MW is weak as hell also. Evans vs Machida...completely deserved. UFC101: Penn vs Florian...completely deserved. Those aren't just the popular matchups. They're the right matchups.
[quote name='mykevermin']I still stand by what I said: give him 2-3 losses, and he'll quit and cry about how it was everyone's fault but his own. Hell, listen to him frame the discussion of his loss to Mir. He doesn't talk about a "mistake," he constantly refers to his error as a "gift" he "gave" to Mir. Which takes away some of the responsibility for such a basic screwup.[/QUOTE]
Well, let's hope those 2-3 losses come in his next 2-3 fights then

Maybe he can go try out for the Vikings again. Hey, he might get to play with Brett Favre this time!
Oh, and UFC is definitely not a sport. UFC is a company. However, MMA is most certainly a sport. It's as much of a sport as boxing, and is really even more cohesive than boxing considering you don't have multiple governing bodies with multiple belts. Add to that the fact that boxing has become filled with dirty dealings and fight fixes, and MMA has to be considered the top form of competitive hand to hand combat. Joe Rogan has had hundreds of debates on this with numerous sports writers/personalities. And as he says, boxing is the sport of punching. MMA is the sport of fighting.