This shady nonsense has been happening with cars for decades. You go to buy a new car and the only one the dealer has comes with overpriced "optional accessories" from the factory that you cannot refuse and often times the local dealership will add their own options on site that they cannot/will not remove from the vehicle or the price of the car.
My first new car purchase was a base model thay inexplicably had wood veneers (basically wooden stickers) applied around the interior by the dealership. That negotiation was pretty funny, as I argued they should take even more off the price because of the tacky accessories they added. In a buyer's market that was an easy win, but when the item is scarce, buyers are going to get taken advantage of to the limit of the law.
We are honestly lucky that GameStop hasn't started opening console boxes, applying decals, and charging us extra for a "custom console"