Netflix had a very minor stumble in subscription loss last year that people and even big hedge fund manager, Bill Ackman, overreacted on. Netflix loss less than .5%, about 1 million, of their total subscribers during that time but has since added over 27 million paid subscribers to their subscribers numbers.
Netflix is on top of their game while other streaming services are struggling to keep up with them. People always talk about cancelling their Netflix service all the time but it just keeps growing. It's kind of like that user that comes around to threaten that he is going to sell his PS5 for about 3 years but still has it.
Netflix is in financial hell. They've completely mortgaged their future and it's unsustainable. That's why you've seen two huge rounds of price increases recently. They cracked down on account sharing; that is a one-time, short term growth spurt.
Their subscribers are lazy people, yes. go figure
The programming is subpar. Lots of minority and fringe interest stuff. and now they've run into the problem of AI (job insecurity) and several months of striking. Including internal strife and employee rebellion over their content, and politics. Things are...not going well. You're replying directly in the face of band-aid solutions that have been implemented to bolster short term growth.
The tide has been pointing in one direction for quite some time. They've just been doing everything they can to stem that tide.
But I don't believe for a moment they only lost .5% of subscribers in the face of 20%+ price increases, or whatever it was, over the course of the last two years. That simply can't be true. Executives lie. They have a vested interest in keeping stock prices high. Subscribers pay less in other regions. Netflix requires tons of bank lending and funding to pay for past projects, let alone any future ones. They owe billions.
People are lazy about quitting their services, yes. Netflix more than anything. But things change. When prices on the Premium package 4K plan goes up from $15.99 in 2020 to $17.99 to $22.99 a couple years later.....at any point of those price increases they can simply declare that "Revenue has gone up 20% / 30%". To act like nobody quit the service is a blatant lie.
The books are being cooked my dude. Those subscriber counts are also worldwide, where Netflix is still expanding.
The bottom line is that current US subscribers are subsidizing the growth in other regions, while new (foreign) subscribers are getting discounts. Like in many other industries. consoles for instance.
