[quote name='beniah']Best of luck to you-
Have you already opened shop?
I used to manage an EB games for a couple of years and sometimes thought about going alone....
I was a little confused about your tournament promos- from the sticker about bringing a used game I can't tell what I'm doing with the game- do I have to trade it in, or just bring it? Personally, it is confusing.
Ok- now, what would make me want to go to your store?
1. Cool Music. 24/7- not top 40 crap. Cool music from all genres- Willie Nelson, Sinatra, Canibal Ox, Bach, make it fresh and engaging.
2. Cool people. Don't make me buy crap I don't want- but if you want to sell me something, do it because you like it too.
3. Good trade credit- do you need a 50% markup on a used game, or a repeat customer? If the latter, keep your trade values high, and coach your employees to preface crappy trade values with "Well, since the game dropped to 14.99 new, and we have 60 copies on hand, I can't give you too much for this one" so the customer has some frame of reference.
4. Reward parents who are trying to find a good game for their kids. Not sure how to do that- it just popped into my head.
5. Go viral. You can't afford big ads or TV- use myspace and all that crap to put up discounts and announcements. As your customers add your profile, you can encourage them to visit your page for deals that are other wise unannounced.
6. Thats all I got right now.
7. Good question

Thanks for being mindful of what we want to see in a store.
8. Cool Music.[/QUOTE]
- That part of the flyer was already put there and I didn't change it. They basically mean if you trade in a game, you get a free entry into the tournament. It is a nice idea to get people to come in and tournaments are typically used as marketing aka a lost leader. There have been some very large tournaments before, I believe the CEO had 50,000 people come to one.
- Music is an issue because of licensing and you could get sued. I might invest into a XM Radio service because I think they have a licensing package for small businesses.
- Yeah that is part of the training and typically the price for trade ins are better especially with the 10.10.10 program which every customer should have. Helps them in the long run.
- I used to work at Toys R Us so we had alot of parents coming in buying games they have no idea about, either it was content or quality and I always tried to guide them to the best fit for them. THe best thing we can offer is popping the game in and letting them try it out and show them how the game plays. It is good for teaching parents so they can play with their kids.
- I plan on taking full advantage of myspace, facebook and a website. Craigslist was also mentioned. These are all good and cheap methods of advertising and marketing. Also good to develop a street team, typically you can pay younger kids to do this with store credit or a prize.
Your welcome, hope I answered alot of your questions
