Just wanted to add an update, we are still working on this thing but at least getting closer. We have a firmer date of being open in late September to October. Once both sides begin work, landlord and my general contractor, I will have a better idea.
I have also ordered a couple of costumes for advertising and promotional efforts, they are Mario and Master Chief. Because of the location we are at, we can't do alot of things I would have liked to do for grand opening expenses so instead we will try to use different ways which could include better prizes for customers or more of them. I am hoping to have a grand opening at Halloween and the week after it. Grand opening is different than a soft opening because when you first open your doors, that is your soft opening to get adjusted and train your staff.
Another thing I would like to talk about which has come to my attention is Gamestop is increasing marketing efforts in certain areas and targeting certain Play N Trade stores. They are using major marketing efforts and specials for select stores around Play N Trade stores in San Fransisco and Huston.
This includes 10% off all new games, $30 additional credit for all hardware trade ins and 50% off all used games.
These are only for select stores but they end I believe October 31st. Again, not advertising them, just trying to explain how the industry works. They are trying to get these select locations to close before the holidays and we shall see if it works. Hopefully it doesn't because I think competition is good for everyone in the end.
If the stores do not close then I doubt they will continue this nation wide or again to other stores because this sort of promotion really hurts a store's bottom line. These are some pretty drastic moves and I know many of us wish we were near one of these stores. The promotion itself would actually cost the store more money than a PNT opening near the store especially 50% off used games.
Would just like to hear your thoughts if any
