http://www.4colorrebellion.com/archives/2006/04/27/4cr-on-wii/
4cr sounds off... of most note is Octorok's comment:
4cr sounds off... of most note is Octorok's comment:
Nintendo Wii. Hmm… I like it. It seems Nintendo has hired some really good marketers this time around. The fact of the matter is this: Everyone can make as many PeePee jokes as they want, but that only further illustrates the brilliance of this name, and I’ll tell you why.
In the subconscious of the social collective-mind and community, any press, good or bad, is good for a new product brand. Why? Because the brand gets distributed to potential acceptors. The more people talk about and discuss your brand, the more widespread your product’s branding becomes, and the more effective the iconography will be. Good or bad, it doesn’t matter. The fact is that the more people ‘talk’ about it, the more people will ‘hear’ about it, and the more ‘distributed’ the brand becomes for potential acceptors. The name “Wii” is bound to evoke discussion and debate all over the Internet, and eventually in many other circles, and this is exactly what Nintendo wants: Widespread showcasing of the Brand to the greatest possible pool of brand-acceptance candidates. Now, to fail from this point on, Nintendo’s “Wii” brand would have to launch poorly and with lackluster reviews. If in fact “Wii” launches strong, the brand will be a homerun!