[quote name='mykevermin']Cena hurts his knee, wins the title (just like last night). Next week he comes out, saying his knee hurt, he got an MRI, he's cleared to wrestle, but not in the best shape of his career. He respects Rey Mysterio, and wants to give him a rematch - WWE didn't really give Rey a chance to wrestle a true title defense because he had two matches in one night.
Rey comes out, his knee is

ed, too. He's had a bajillion knee surgeries, etc. etc. He's a competitor, so he accepts the challenge. Rey vs Cena at SS.
But hints have been dropped, however unsubtle, that both are limping (literally) into this match. During the show, give Del Rio a squash match victory, and let him cut a post-match promo hinting that he's going to cash in his MITB at the very end of SummerSlam. It's clear he could beat either of them now, but after they beat each other up for half an hour (well, 15 minutes, since it's a WWE main event) - the belt is all but his. Lead viewers to think that Del Rio will cash in and win the belt no matter what happens.
Build Rey vs Cena in a traditional face vs face way. Hone in on the fact that they're both "hurt," and have them protect each other during the other's matches. They want the match to be as competitive as possible, so they don't want to see nagging injuries build or worsen.
Then, inevitably, one of them messes up trying to help the other, and they accidentally hit, harm, or further injure the other. Do like Bret Hart did to Owen at Survivor Series: Owen is shaking an injury off and walking the ropes, Bret runs the ropes and knocks him into the guardrail. Do that here. Build the tension. Emphasize Del Rio relishing in the breakdown between the two competitors.
SummerSlam comes around. WWE title match: Cena retains clean, but in a brutal match that takes damn near everything out of him.
Del Rio, as predicted, comes out to cash his MITB in. Lights go out. Cult of Personality plays. Lights come on. Del Rio is knocked out on the ground. End PPV.
Yeah, it's semi-inconclusive. And I feel a little dirty using the "lights out/lights on" trick, because it's very Russo and it's super played out. But I want to use the PPV to hint at Punk returning - he's watching what's going on in WWE, he's not back, but he's around and he wants Cena to hold the title because he wants the title for title match vs Cena.
And just *play* Cult of Personality. No need to show him. Fans will know. They do talk to each other.
I'm not going to bother booking the undercard. WWE doesn't bother, why should I?
That has little to do with bringing Punk back, because that match was going to happen anyway. They

ed this angle up, despite the idiotic pleas to "let it play out" (I did, and it was still the drizzling shits). They haven't built up any face on SD with credibility at all that isn't Orton, and no heel that isn't Christian. This is WWE's fault for

ing up, and we have to suffer with the consequences.
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I was just dealing with sheer name value at this point. Honestly, outside of MitB, I'd wager it's been a long, long, long, long time since WWE convinced anyone on here to actually order a PPV *because* of a storyline. I get the big PPVs out of habit. Mania is a lock, as well as the Rumble. SummerSlam has entered the 'gonna have to show me something' realm. Last year was the final straw for me with that one.
The problem is, really, that unless that miracle of a set-up you posted happens (honestly, I was a big fan of that), I'd doubt anyone is going to order a PPV on the name basis of the top two matches being Cena/Mysterio and Orton/Christian. Even with a month to build, face/face matches are tough, especially when Cena and Mysterio may honestly be the two most boring faces on the roster. Orton/Christian is the opposite problem, where it's two interesting guys who have been neutered by a storyline. I'll admit it, when Orton first started this feud, he became honest-to-god interesting again. Now? The feud has overstayed it's welcome by months already, and somehow I can't imagine that 'kicked in the nuts' was the blow-off.
WWE, if nothing else, realizes that the classic 4 PPVs are the ones people will remember. They live on. They get DVD collections. Monthly PPVs? Completely throwaway. Sure, they could spend the time and effort to make them memorable (see: MitB), but that's just not their m.o. anymore. SummerSlam doesn't just need a match, it needs a MATCH. Rey/Cena isn't that match. Orton/Christian isn't that match. Taker is MIA. HHH is a suit. HBK retired. Austin doesn't wrestle. They dug Bret up last year. The Rock isn't coming back yet. They don't have an ace in the hole for this one, and the years of focusing on 2-3 guys have really, really caught up with them here.
So, Punk. Punk is that thing to generate interest. They've got 3-4 weeks to sink or swim with it, but the bottom line is that Punk was the only 'hook' they had for this year. I know I name-checked legends in the last paragraph, but that's important... if the main event of SummerSlam isn't buzz-worthy, then something on the undercard has to sell the PPV. Given that I'm not sure I can name the US, IC, and Tag champs right now, I don't have a ton of faith in that happening.
I hate the timing, I really do... but they needed Punk to sell this PPV. They should've held off *until* SummerSlam to bring him back, but they wouldn't be WWE if they didn't deflate everything immediatly, would they?