Nope, don't demean my argument to that bullshit conjecture. Here are the facts that actually matter: before, I wasn't paying MSRP. Now, I am. Makes sense that BB or someone else will compete by giving a deal. Excuse me for thinking economically and not oversimplisticly, and wanting to SAVE (key word) money.
Seeing as how you think of it in these terms, I'm assuming you've never gone auto shopping before; or not doing it right, at least. Let's examine your faulty mindset:
An auto dealer prices a used car at $10,000. Let's call that a psuedo MSRP - HIS suggested retail price. As you may already know, keep in mind that you ALWAYS ask for a lower than asked price. So we'll ask him to go down to $9,500 and he'll say yes.
So, let's say he lowers HIS MSRP to $9,500 - should we do as you suggest and accept it simply because it's lower? Nope, that would be pretty stupid. You get him down to $9,000. Consumer economics 101 baby.
You go on ahead and pay $50 while I get it for $40 elsewhere.