You know, this title storyline is actually really, really good. It's well written and well developed, and shows some semblance of weakness/doubt in the champion retaining the title. Kudos to WWE writers.
That said, (1) it's still, to me, wholly, wholly, laughably, pathetically, ridiculously

ing *UN*believable that Shawn Michaels is down on his luck financially. I don't care if it's a slap in the face to those wrestlers who are living hand to mouth, because that's none of my business. It's simply unbelievable. As believable as, say, Scotty Goldman getting a shot at Jeff Hardy's championship at the Royal Rumble would be. Also, (2) I simply don't give a good goddamn about Cena at all. His presence in a very good storyline clouded the fact that it has been very good until I just saw a video recap of the feud and thought "hey, that's pretty good for WWE!" So I can recognize that it's good, and if you're a Cena fan, then this is probably a genius feud. But it has the makings of very good wrestling, but unfortunately, the wrong players.
It simply is not believable because of HBK's involvement, and it lacks any sort of doubt about the champ's retaining the title because...well, because it's Cena.
They should have used it to push a mid-carder into the main event. Bobby "The Brain" Heenan sold Hercules to The Million Dollar Man in a moment that could have been the foundation for this feud. Now, Hercules immediately turned on DiBiase and went face (bad, bad, bad

in' idea from a booking perspective) - but Hercules wasn't a main eventer. He was a midcard muscle guy for Heenan. A step above The Red Rooster. So if you put Mysterio in that spot, or Big Show, or someone else? Yeah, I might believe someone was foolish with their money. But HBK? I may be a mark, but I'm not no

in' stupid mark.
EDIT: Wow, that beat down went over about as well as premature ejaculation typically does.