I've been thinking about this a lot this generation. There are a few behaviors I've noticed going on in myself and others, and it got me thinking. I thought it would be good to have a discussion about it here.
For the past 5 years I've been studying the behavioral side of psychology. I'm not a strict behaviorist (most aren't these days) and I can see the neurological side to behavior, but there are still a lot of behavioral principles at play this gen.
Achievements and Trophies are up first. That ding you hear when you unlock something isn't just there for fun. It's most likely there to classically condition you to the sound. You hear the noise, and instantly your behavior changes. You might become excited or relieved and not even realize it. From a behavior standpoint, the only thing I'd change (on the xbox) is to have a different sound for when friends sign on. This would prevent habituation to occur, and the link between the sound and pleasant feelings will become even stronger.
The social aspect is another interesting part. Comparing games, sharing achievements, displaying what you've played...all of it contribute to us being more social. We're social creatures by nature. The Wii seems to have the classic approach of bringing everyone together, while the PS3 and 360 recognize most people communicate digitally today. Perfect example is how much I play xbox with my old roommate. He lives about 40 minutes away, so I don't see him that often, but we play 360 at least 3 times a week. It's a social event, and it helps a company lock you into one system once you get a consistency down. It also will make people play co-op games they normally wouldn't; the social experience outweighs if the game is great or not.
One area I hadn't even considered is loss aversion. This page has a great article I found
http://www.psychologyofgames.com/2010/01/04/loss-aversion-achievements-and-trial-conversions/
Basically, by demos telling you that you COULD have earned awards/trophies/achievements, it makes you more likely to buy the product.
Now, some of you will say you don't care about achievements or trophies. You only play with random people, and all of this is bullshit. You have to remember, when something is reinforcing, it will always increase behavior. Also, what is reinforcing to me, doesn't HAVE to be reinforcing to you (in technical terms, we just call that a reward).
Analysing my own behavior, I am positively reinforced by achievements, along with the social aspects of Live, that lead me to buy most of my games on 360 (well, most likely, its not like I did a case study ).
What do you guys think? Im hoping for an intelligent discussion here.
***sorry for any typos, I typed all this up on my iPad***
For the past 5 years I've been studying the behavioral side of psychology. I'm not a strict behaviorist (most aren't these days) and I can see the neurological side to behavior, but there are still a lot of behavioral principles at play this gen.
Achievements and Trophies are up first. That ding you hear when you unlock something isn't just there for fun. It's most likely there to classically condition you to the sound. You hear the noise, and instantly your behavior changes. You might become excited or relieved and not even realize it. From a behavior standpoint, the only thing I'd change (on the xbox) is to have a different sound for when friends sign on. This would prevent habituation to occur, and the link between the sound and pleasant feelings will become even stronger.
The social aspect is another interesting part. Comparing games, sharing achievements, displaying what you've played...all of it contribute to us being more social. We're social creatures by nature. The Wii seems to have the classic approach of bringing everyone together, while the PS3 and 360 recognize most people communicate digitally today. Perfect example is how much I play xbox with my old roommate. He lives about 40 minutes away, so I don't see him that often, but we play 360 at least 3 times a week. It's a social event, and it helps a company lock you into one system once you get a consistency down. It also will make people play co-op games they normally wouldn't; the social experience outweighs if the game is great or not.
One area I hadn't even considered is loss aversion. This page has a great article I found
http://www.psychologyofgames.com/2010/01/04/loss-aversion-achievements-and-trial-conversions/
Basically, by demos telling you that you COULD have earned awards/trophies/achievements, it makes you more likely to buy the product.
Now, some of you will say you don't care about achievements or trophies. You only play with random people, and all of this is bullshit. You have to remember, when something is reinforcing, it will always increase behavior. Also, what is reinforcing to me, doesn't HAVE to be reinforcing to you (in technical terms, we just call that a reward).
Analysing my own behavior, I am positively reinforced by achievements, along with the social aspects of Live, that lead me to buy most of my games on 360 (well, most likely, its not like I did a case study ).
What do you guys think? Im hoping for an intelligent discussion here.
***sorry for any typos, I typed all this up on my iPad***