He puts charisma into his promos for sure. I don't know that criticizing it for being cookie cutter is proper, since many many wrestlers do that. Catch phrases and all that.
Cena just doesn't connect with me at all. I don't identify with his dress, his personality, and I don't find him the slightest bit interesting in the ring.
It could be a number of things. First and foremost among them, as I've said before and I'll say again, Cena somehow conveys that there's not a single rebellious bone in his body. He's a company man through and through. Something about his tv presence shows that he's the quickest to say "How high, sir?" when Vince McMahon says "jump."
He's a conformist. A tagalong. Not a rebel. Not a badass. He's the guy at Burger King who would volunteer to scrape the grease and clean out the fryers. He's the guy who wouldn't allow for any bad talk about the management, or that it was a shitty job. The guy who would tell the manager if you put down two cans of beer in your car during your last smoke break.
That's the problem with Cena. He's a

ing do-gooder, a kiss-ass, a teacher's pet, and a mama's boy, all wrapped up into one.
Remember how much you hated the smarmy, friendless, super-smart kid who won all the academic contests in elementary school? Yeah, that guy too.
There's also, as someone mentioned a few posts ago, the "superman tier" of the upper-card babyfaces. Except Jeff Hardy, :lol:. Triple H is in a feud? Who wins? Undertaker is in a feud? Who wins? Cena is in a feud? Who wins. I think this is a plausible rationale as well, primarily because I failed to realize what a fantastic main-event storyline the JBL/HBK stuff was. I didn't care. I'm not interested. Couldn't give a

.
Why? Because Cena wins. No matter what. Didn't he even win the

ing belt in his very first match back from surgery at Survivor Series?
That's why. I'd like to be able to predict who wins matches, to not feel like it's a given. Some people think that it makes them look better when they do lay down. So beating Triple H is a big deal, or beating Cena. Problem is, I don't have much interest in who they feud with, because I expect them to go over. Because they do. There's little uncertainty. And when they finally do the job, it's unsatisfying, because it feels like they're doing "charity work," for lack of a better phrase.
I honestly don't know that Cena could do a thing to make me like him. Not that he should be concerned with that, as he's paid well enough irrespective of how I feel. The closest I could imagine with people liking him is if they did some DDP thing, where his ribs were busted up for a month or two straight, but he still fought back. Do that. Have him drop the title to some heel that broke his ribs by attacking him with a pipe. But have him lose, but in a "Stone Cold at WM13" kind of way.
Stone Cold lost that match, but nobody noticed, because it did so, so, so, SO

ing much to get him over and establish him as a main event guy the crowd could get behind. And he was the heel!