We anticipate overwhelming customer demand for the iPhone, giving us a unique and powerful opportunity to attract customers from our competitors, and we need to focus all our resources on meeting that demand.
This is expected to drive growth, which benefits us all. For that reason, we will not offer employee discounts of any kind on the iPhone, nor will there be any concession on the rate plans used with this device. This applies to all employees at all levels.
Employees who choose to buy the iPhone must purchase it at the consumer price and must use it on a regular, undiscounted, consumer rate plan. An employee who buys and activates the iPhone will lose his/her employee rate or discount. The iPhone must be activated on a consumer rate plan.
Once you see the capabilities of the iPhone and the rate plans we will offer, we think you'll agree it provides all customers, including employees, with fair value for an outstanding product.