Talking to people that have worked in games retail, you find that normal people can't/don't/won't keep the names of the systems straight. People ask for PlayStation 360s and PlayCubes and Mario on Xbox even though they actually own a GameCube - to them the system names are confusing and completely interchangeable.
This is basically Nintendo trying to create a name and brand that is in no way similar to the others, in order to be distinct in the minds of consumers. They see the ad, they actually retain the correct name, and they go and ask for it at the store.
Also, while it may sound dumb to us, you know that they focus-tested the hell out of it in all three territories and, at the very least, it's not completely repellent to those focus groups.
I think Nintendo, in a way, is making a statement. To hard core gamers, they're saying "This is not your world. There will be things for you, for those who look past the name. yet we are establishing here and now - this system is not for the 'hard core'. This is for all of the girls and grown ups out there who don't get 40 button controls, who will look at the word 'Wii' and go 'Oh, that's interesting.'"
Reality's Fringe;1857216 said:I think that last quote is dangerous thinking.If all Nintendo appeals to are "Old people/Girls" then they'll be in the same boat as trying to appeal to "hardcore" gamers. Nintendo must cater to everyone to some degree to be really sucessful(and I don't mean that they need to put out 100 hr rpgs or some crap like that). It would be a shame if Nintendo failed to utilize their new control/play mechanics to their full potential by limiting themselves.