You have to buy a Sony HDTV 40" or larger.
http://img365.imageshack.us/img365/6131/picture002am7.jpg
Since the image died, the ad is Reserve the PS3 Friday, Nov. 17th when you buy any Sony HDTV 40" or larger. This is next week's ad (Nov. 12th - 18th)
The pic is back again.