A massive nosebleed? :p
In all honesty, if you get someone who is good at their job, the pain is minimal. Unfortunately, not everyone is an ace with using a needle.
As much as I hate the $60 PC game pricepoint, you people railing against SC2 being $60 really need to wake up or at least research some. :p
Warcraft 3 on launch had an MSRP of $60.
Diablo 2 on launch had an MSRP of $60.
These single-player Blizzard titles launching at $60 is nothing new and...