Just posting again to say I checked out that Button Mashers place. Very cool looking place and professional set up - which is nice after how so many game stores look like a basement or a junk shop. But it was also probably very expensive. Big 50+ inch TV on the wall, plus putting up like 5 smaller (30 inchish?) LCDs on the wall for testing games (so she said).
Also, they are supposedly going to focus mostly on new games. Their retro section (at least when I was there a few weeks back) was very small and just looked like it was an afterthought with nothing exciting.
I hope they do well, but in all honesty I don't know how they will survive. Two GameStops, two Targets, Best Buy, Walmart all on the same road within 1/2 mile (plus all the other close by small game stores, Newbury Comics, etc.). I don't know wholesale prices or anything, but I would think that a few bad big game launches could leave them in trouble.
Of course best of luck. I would never wish poorly on someone trying to make it. It was funny being asked about preordering some of big titles.