[quote name='ITDEFX']Like I said before, this movie should have been that teaser trailer shown infront if Transformers and that's it. No real web site, no Virtual Marketing or anything else you don't see in the movie, no advanced screening. Very little promotion of the movie until a week or two before the release.
But hollywood can't do that, they need to keep the hype machine running for months because they think "we" forget too easily and won't remember going to see this movie.[/QUOTE]
I can't say that I've fallen victim to the "hype machine". It's like, from the very get go, the trailer caught my interest. And with such a ridiculously vague trailer, I was going to no doubt poke around a bit online to see what the deal is with the movie. Had it not have been for this thread, I wouldn't have known it was a monster movie. Honestly, I thought it was asteroids or aliens, not monster(s?). And I'm dying to see this out of pure curiosity. The shooting style will probably annoy the piss out of me, but if I can't find this movie redeemable at all I will probably join you in saying it was over hyped. But... eh. I duno, I'm going to see it, but I may push it to the back of my mind once I see In the Name of the King.