I'm on rolento's side on this one. Braid looks, sounds, and plays phenomenally. One of the best games I've played in a long time, and one of the few games that's got me excited to get back to playing it ASAP. The puzzles are clever and while it's not completely unique, it's really really good.
It just sucks playing this games when you've got friends who don't give a shit about games unless there's explosions or car crashes - "ha, look, they're goombas" "ha, this is just a big mario ripoff" "that music is gay" "so, this game looks kinda gay, huh all colorful and stuff"
There's some games you just cant' play around some people, or they take too much pleasure in trying to ruin them. Braid and Shadow of the Colossus have been the worst around my place.
Just for a little perspective, Please find me brand new current gen games releasing for $15 that match or exceed the quality of Braid. DS Shovelware says hi.