[quote name='rg0019']Ok, so I thought the release was tomorrow at midnight. My local news channel(Dallas-channel 8) did a 20 second spot on the release of Halo 2. They were showing the Best Buy in Plano that will be open at midnight and it had people lined up around the building. Is there something I don't know? It could be they were using stock footage from a past event but I couldn't tell. Tuesday is the 9th so I don't think I have my dates mixed up. Just wondering...[/quote]
From the Dallas Morning News.........
Anticipation, 'Halo' be thy name
Video game sequel expected to run rings around entertainment sales records
07:26 AM CST on Monday, November 8, 2004
By VICTOR GODINEZ / The Dallas Morning News
Forget Harry Potter, Lord of the Rings or the latest CD by Usher.
On Tuesday, the king of one-day entertainment sales is likely to be a machine-gun-wielding space marine who earned his fame not on the silver screen or in a music studio, but inside a video game console.
Microsoft says its sci-fi video game Halo 2 for the Xbox system will have the highest first-day sales of any entertainment product in history, possibly topping $100 million.
That would be better than the one-day sales for any box office movie release, music album or video game.
Fueling the Halo 2 frenzy are gaming magazines, Web sites, trailers on movie screens, TV documentaries and commercials, a grand unveiling in Times Square this evening and scores of other marketing placements costing tens of millions of dollars.
More than 1.5 million orders have been placed for the $50 game. The original Halo, released in 2001, has sold more than 5 million copies.
Book publisher Random House is printing an initial run of 1.1 million copies of the Halo 2 strategy guide, also for release Tuesday. Only novelist John Grisham will have a larger printing this fall.
Many game retailers will start selling Halo 2 at midnight tonight.
John Garrett, 35, of Flower Mound ordered a copy of the more expensive Halo 2: Limited Collector's Edition ($55) as soon as GameStop began taking reservations a few months ago.
"I'll either be out there at midnight or I'll be taking Tuesday off," he said. His son Austin, 10, is lobbying for the day off from school.
From the Dallas Morning News.........
Anticipation, 'Halo' be thy name
Video game sequel expected to run rings around entertainment sales records
07:26 AM CST on Monday, November 8, 2004
By VICTOR GODINEZ / The Dallas Morning News
Forget Harry Potter, Lord of the Rings or the latest CD by Usher.
On Tuesday, the king of one-day entertainment sales is likely to be a machine-gun-wielding space marine who earned his fame not on the silver screen or in a music studio, but inside a video game console.
Microsoft says its sci-fi video game Halo 2 for the Xbox system will have the highest first-day sales of any entertainment product in history, possibly topping $100 million.
That would be better than the one-day sales for any box office movie release, music album or video game.
Fueling the Halo 2 frenzy are gaming magazines, Web sites, trailers on movie screens, TV documentaries and commercials, a grand unveiling in Times Square this evening and scores of other marketing placements costing tens of millions of dollars.
More than 1.5 million orders have been placed for the $50 game. The original Halo, released in 2001, has sold more than 5 million copies.
Book publisher Random House is printing an initial run of 1.1 million copies of the Halo 2 strategy guide, also for release Tuesday. Only novelist John Grisham will have a larger printing this fall.
Many game retailers will start selling Halo 2 at midnight tonight.
John Garrett, 35, of Flower Mound ordered a copy of the more expensive Halo 2: Limited Collector's Edition ($55) as soon as GameStop began taking reservations a few months ago.
"I'll either be out there at midnight or I'll be taking Tuesday off," he said. His son Austin, 10, is lobbying for the day off from school.