[quote name='JSweeney']Buzz is one thing.
Alienating your fanbase is another.
While the idea is clever for generating buzz, if there ends up being no payoff, this could end up hurting Nintendo a bit more than it would help. People tend to not like being made fools of.[/QUOTE]
Well there is no proof that this thing was anything other than a bunch of coincidences. The Nintendo ON video has already been sourced to a guy in Spain. IGN hosts the video on their site on May 13 and then the same day, someone registers a URL to
www.nintendoon.com. That site was registered on May 13 as well, around 5:00 pm (timezone?). So anyone could have registered that site and set the domain redirect to the IGN article.
EDIT: And if Nintendo had registered the domain, why use a privacy service to hide the information?
Some of the stuff that the Aries guy said seemed to come true, but he also stated that the big news would be coming today - which it obviously hasn't. The other stuff, Miyamoto with the helmet, the Nintendo HD-DVD, were photoshopped.
So this was most likely a bunch of speculation fueled by Nintendo fans rabid for a real revolution. We still don't know everything yet, but from the interview with Miyamoto on IGN, I don't know that Nintendo does either.