I think Microsoft set a slightly better example on how to conduct beta testing invites. Let people that are truly interested sign up and get into the beta and leave the rest for the public release.
From what I've gathered, the Home Beta Theme download idea had to be the worst PR gaff in existence. Sony couldn't stick to a sign-up site? Were they trying to pull unknowing, normal folk that don't follow PS news to try it out or is it just THAT bad.
I'm not even going to go into my legal argument on how Sony just made NDAs even more worthless because of this transparent, "download application" process. I love imaginary, faux legal contracts.
Anyways, it shows a lack of competency on the part of Sony's management, the lack of dedication Sony has to its fans (the PS Blog, is frankly, bullshit... and by bullshit, I mean, it totally lacks any personality or substance in what they write), and the lack of confidence Sony has in their brand. If it's really THIS close to release, and Sony won't mutter a press release other than they've canned entry for non-subscribers and keep adding bits about Home as a footnote to a few of their e-mails... something is seriously wrong with Home.
Prove me wrong Sony.. what's wrong Sony management, never read up on stakeholder theory? or are you guys seriously that behind the times? Jamming your Flash Gordon Queen cassette in your Walkman? . oh wait, you Sony guys don't read forums...