[quote name='Temporaryscars']
I thought about having an objective, but what if I apply for a non-journalism job? For instance, lets say I was applying for a PR job. Does that mean i'd have to change my objective for every type of job I apply to?[/quote]
Yes. The object for the most part if to show the employer that you know (or sort of know) what you want to do for the rest of your life, so to speak. With this known, it gives the appearance that you will stay with the company in order to advance in your career rather than just seeing it as a jump that you will leave in a few months because you didn't like it.

I thought about having an objective, but what if I apply for a non-journalism job? For instance, lets say I was applying for a PR job. Does that mean i'd have to change my objective for every type of job I apply to?[/quote]
Yes. The object for the most part if to show the employer that you know (or sort of know) what you want to do for the rest of your life, so to speak. With this known, it gives the appearance that you will stay with the company in order to advance in your career rather than just seeing it as a jump that you will leave in a few months because you didn't like it.