I spose I'm the only one that can answer, eh?
Well the trivia goes like this: Last night there were 10 multiple choice gaming questions. One shows up at a time. If you get it right, you get the next question. If you get it wrong, you have a 15 second delay before you can continue. When you continue, you'll still be at the question you got wrong. After 10 questions, if you got it first, it'll say "Congratulations... blah blah blah... you'll get an email with your code shortly."
I got my email within minutes of the contest. LPW recognized who I was and asked my opinion on the contest and how it was last time, so I responded - but never heard back (though I didn't ask any questions for an answer).
So long story short, if you win, you get a code and the right to do anything with it. I still haven't redeemed mine.