Not going to happen. They brought in GCU with the goal of becoming the #1 videogame retailer and that didn't happen even with $10 certs and magazine coupons. They just can't compete with how many locations GameStop, Target and Walmart have so it had to go. Better to cancel the program and lose a few sales then to continue making only $1-2 on each game.
Interested to see how the gamble pays off. If more customers are like me, then it absolutely did not. If not, well good for them.
Personally, GCU brought me to BB's website and b&m locations and often resulted in me buying something else, like a movie. One of the last times I used GCU in store, I came across a pair of bluetooth buds that looked nice but cheap. Checked a couple reviews, then bought it. It was $5 more than Amazon, but since I was already there and needed a pair eventually, I happily paid the premium. Now they won't get that traffic.