If they go pay, they're dead on arrival.
The most I could accept is if they're on a higher "tier," like the "Sportz Fanatic Package" kinda junk tv peddlers push - you know, Golf Channel, Tennis Channel, Fox Soccer, NHL/MLB/NFL Network, etc.
Standalone $7/month? They can die in a fire for that. That's a marketing approach from ten years ago, won't fly today.