I went. My experience:
The dvd's were placed near the front, where usual sales like B1G1 go in our store. They were all labeled $9.99. I took mine to the cashier, and at first it rang up at $21, so I sort of stammered, "Oh, I uh, heard there was this thing-" to which the cashier pressed a button and the markdown occurred.
"Oh, it's $10.71," she said. "That's the thing," I replied.
My g/f bought some movies, and I got RZ points on all of them; unfortunately, the cashier didn't know anything about the 300 stuff, and when I asked someone they told me it was Tuesday.
Which brings me to a question: Does anyone know if the tickets/promo disc show on the receipt?
If the sale stays in affect by Tuesday I might just buy stuff to keep anyway, but if not...
Oh and I got:
One Flew Over The Cuckoo's Nest
Citizen Kane
Constantine
True Romance
Awesome deal OP! Thanks!