Man, I had a hell of a time trying to renew my GCU membership yesterday, I yelled at a few people, drank half a bottled Coke at the counter and left the store without paying..
As most of us who probably signed up the first day you could when the program launched, my membership expired 9/28/13. So, regardless of all the sh*t talking that occurs about this program, I decided, well ONE free game possibility for 12 months or a nice discount outweighs the $14.99 subscription fee. So, I was going to buy a Disney Infinity figure, and GRID 2 and renew my subscription, a good $50 tossed their way.
The store I was out was a smaller scale one with no central help desk or video game desk for that matter. So, I decided to just deal with it at the register. Of course I get a white shirt, with a blue shirt helping him. I tell him what I'd like to do and he proceeds to sign me up for a brand new My BB account. I said NO, I already have that, I want to renew the GCU membership. He looks dumbfounded, so I just ask him to call up the video game dept guy. The guy comes up and understands what I want to do. He starts going to every register to look for the pamphlet, doesn't find one, goes to the video game area, none there. I sh*t you not, they just throw their hands in the air and say sorry we can't do anything. I tell them you are going to miss out on $50 with a membership renewal and that is OK with you? Flabbergasted at this thought, his next idea was to call another store. Two phone calls later, NOTHING. He then realizes he can go to the touch screen end cap kiosk and print out a ticket with the code. This happens.
So I go back to the checkout lanes. This time a lady rings me up, pulls up my My BB account and scans the ticket. Then it says something like 'My BB ID card must be shown' and takes the GCU SKU completely off the screen. She tries again, same result. I was so pissed off by this time that I just said

it and left it, half drank coke and open bag of fruit snacks (from my kid) laying on the counter with the game and figure. So much shit, I don't even know if I'll bother to renew now..