[SIZE=12pt]The CLC is the licensing arm of the NCAA. According to their website, the company represents “200 of the nation’s top colleges, universities, bowl games, athletic conferences, the Heisman Trophy and the NCAA” and has clients that “comprise nearly 80% of the $4.6 billion retail market for collegiate licensed merchandise.”[1]#_ftn1[/SIZE] One commentator referred to the CLC as the “one-stop marketing and licensing shop for the marketing and licensing of NCAA products.”[SIZE=12pt][2][/SIZE] One of the primary purposes of CLC’s relationship with the NCAA is to protect the amateur standing of collegiate athletes.[SIZE=12pt][3][/SIZE]
[SIZE=10pt][1]#_ftnref1 About CLC, Collegiate Licensing Company, [website hidden] (last visited Dec. 10, 2012).[/SIZE]
[SIZE=10pt][2]#_ftnref2 Andrew B. Carrabis, Strange Bedfellows: How the NCAA and EA Sports May Have Violated Antitrust and Right of Publicity Laws to Make a Profit at the Exploitation of Intercollegiate Amateurism, 15 Barry L. Rev. 17, 22 (2010).[/SIZE]
[SIZE=10pt][3]#_ftnref3 Andy Latack, Quarterback Sneak, Legal Aff., Jan./Feb. 2006, at 70, available at [website hidden].[/SIZE]