[quote name='guyver2077']WTF!!! CHRIS MASTERS??????
damn this

ing sux
So jeff's going to raw? no hardy boyz team then?
is monty really having a prob with tna?[/QUOTE]
Monty is probably reacting to the same problem that plagues all of TNA:
There are two tiers in the upper card:
1) The person feuding with Jeff Jarrett over the title
2) The person moving into the upper card/moving out of the lower card who's feuding with Abyss.
3-4 weeks ago, Ron Killings was seemingly getting a push as he had an angle with LAX about how minorities never get a break in TNA (and then they beat him down when he walked away from their offer to join them). That's typical TNA: set up a push and then drop it in two weeks. It's like getting a blow job and having your partner walk away before you come, it's so

ing frustrating. Even, I might argue, Rhino is getting a little more diminished in his role; his promos the past month have benefitted him immensely, but what's he doing now? He's still present, but the attention on him isn't that great.
At least they're using Steiner correctly, as a peripheral upper-card guy who's not directly involved in the main event scene (like Kane, as I compared the two a few weeks back). Part of the problem TNA has is their time format (and the self-fulfilling prophecy of people not watching a wrestling show from 11PM-midnight; I can guarantee you that moving it to 10-11PM would make it immediately jump half to two-thirds a ratings point (which would damn near double the audience).
An hour is very limiting to them, and their bookers don't seem to realize that having 10-minute interview segments on a show in which they have 44 minutes of on-air programming is killing what they need to do. I honestly wouldn't let an interview segment go over 2-3 minutes on their show; many of you know from speech classes in high school and college that you can say a LOT in 3 minutes. Shortening the segments would also pick up the pace of the show, and make it feel more like a "60-minute adrenaline rush." I'd also speed up entrances; I know they wanna have a professional "we're in the same league as WWE" format, but they waste, easily 10% of their on-air programming each week in entrances. Cut them down by 15-20 seconds each, and you suddenly find another 2-3 minutes of programming to use.
Anyway, so they don't have much TV time to work with. That's half the problem. One thing we can (much to our chagrin!) give the WWE credit for is that they stick with something that stinks. If they push Haywood Jablomie, and the crowd shits on it, they'll keep trying. God KNOWS how often we (coughmikeknoxcough) see that. Spirit Squad, Test, John

ing Cena, Chris Masters, and countless others. Sometimes it doesn't work for the WWE, and they drop it quickly (Kane doppelganger angle), but at least there was a known end to that storyline (even if it was rushed and sucked, it was an ending). Sometimes it really works for the WWE (the Spirit Squad worked at times, I think it debatable but Chris Masters got over for a while, and John Cena is one of the most debatable of all time - but he HAS our attention, which, good or bad, is what they want).
TNA just needs to follow through. Too often they have given their fans a case of the blue balls - if you're watching and get excited to see Ron Killings get some comeuppance, well, guess what? He never got back at LAX. If you want to see Rhino feud over the belt, you're outta luck there. And, in the most empathizable example, Samoa

ing Joe, man. Some internet reviewer of the PPV where Sting won the four-way for the title shot said "Joe not winning this match is akin to the WWF not pushing Steve Austin in 1996." That dude was exactly right; many of us want to see Joe as the champ, they want to see the "undefeated" Samoan Submission Machine tear through the upper card and carry that belt - when he dropped the X-Division title, it was only a matter of weeks until he was the world champ, right? So, why is he in a holding pattern with Monty

ing Brown right now? That kind of stuff turns the fans off. That's why their ratings are diminishing the way they are. That's why 7 people out of every thousand watching TV at 11PM are watching TNA, and why 40 out of every thousand watch Raw on Mondays (not to be condescending, but that's how ratings "shares" are interpreted, as a percentage).
Anyway, I just had a long meeting with our department budgeter, so I lost track of my tangent. Good thing, as this was getting tedious.