[quote name='mykevermin']Can you point to some things in 1998 that illustrate your point?[/quote]
This is just WWF:
* Owen Hart was one of their most over people following Montreal and he got buried
* Los Boricuas would align with DX every week only to get turned on
* Undertaker switching repeatedly between face and heel because they hadn't built up any heels to face Austin
* Undertaker aligning with Kane almost overnight
* Savio Vega being substituted for a PPV main event in place of Shawn Michaels
* Dude Love being a heel main eventer because he suddenly became a corporate shill
* Redoing the Montreal Screwjob
* WWF having a largely terrible undercard
* Kaientai vs. Val Venis
* Brawl For All
* Undertaker and Mankind in a Hell in a Cell match almost two years after they stopped feuding
* Kane winning the World Title for a day
...and more. WCW would go on for pages.
Can you give some examples of wrestlers as writers who did not ever put themselves in the promotion? It's easy to say Kevin Nash didn't get it, (1) because he didn't, and (2) because he was more concerned with putting himself and his friends over than in growing the promotion. But more along the lines of wrestlers behind the scenes who don't get it - guys like Kevin Sullivan or Dutch Mantell (though I think he's unfairly maligned to an extent).
Kevin Sullivan and Dutch Mantell were the forerunners in my mind of some of the most boring wrestling produced. IIRC, Sullivan was the one behind most of WCW summer 1999. Dusty Rhodes has come up with some of the most wackjob ideas ever. Jerry Lawler might as well have been running a carnival in Memphis. Jim Cornette would have us all living in the 80's if possible.