Metadata for Zune
To provide an optimal experience during playback on the Zune device, you should include metadata with your audio and video files. A variety of tools are available that can be used to set metadata attributes in Windows Media content. You can use Windows Media Encoder to set most of these attributes.
Metadata Recommendations for Audio Content
Recommended metadata fields for audio content are outlined in the following table.
Metadata Name Windows Media Format SDK Name Song Name Title Artist Author - multivalued field (semicolon delimited) Genre WM/Genre Album Title WM/AlbumTitle Album Artist WM/AlbumArtist Album Art WM/Picture Track Number WM/TrackNumber Parental Rating WM/ParentalRating Parental Rating System WM/ParentalRatingSystem Grid Global Identifier
(for music) WM/GRID Ad-ID Global Identifier
(for ads) WM/ADID
Notes
In the initial release of Zune, WM/ParentalRating and WM/ParentalRatingSystem metadata does not transfer to the Zune device. This will be addressed in future updates.
The GRid and Ad-ID codes are for commercial use only and are not visible.Some licenses require the encoding of GRid and Ad-ID codes in the media. For more information, check with your provider.
When album art is displayed on the Zune device it enhances the overall user experience. It is strongly recommended that you supply album art with your music files. You can add album art to the WMA files you are sending to a Zune device by filling in the WM/Picture attribute as specified in the audio metadata table above.
If album art is not supplied with the content, the Zune software will make a best effort to find it for that particular content.
Metadata Recommendations for Video Content
You can also add metadata to categorize video content according to the categories available on the Zune device:
- Movies
- Music Videos
- TV Shows
The Zune device displays these menu items if it contains any content that has the appropriate MediaClassPrimaryID and MediaClassSecondaryID fields set. If a video does not have these fields set, it is not categorized and is displayed on the device in the "All Videos" list.
Recommended metadata fields for various content categories are outlined in the following tables.
Video
Recommended metadata fields for video that doesn't fall into any of the defined categories are listed in the following table.
Metadata Name Windows Media Format SDK Name
Description
NotesTitleTitleThe title (or name) of the video that is displayed to the user. Description WM/SubTitleDescriptionThe description of the contents of the video displayed to the user. Author Author The creator of the video. Date WM/Year The date the video was created. Genre WM/Genre A classification or category type for the video. Primary Media Type WM/MediaClassPrimaryID A GUID that indicates that the media file is a video. GUID should be: DB9830BD-3AB3-4FAB-8A37-1A995F7FF74B ISAN WM/ISAN An ISO standard (15706-2) global identifier for commercial audiovisual works. For more information, see
www.isan.org. Ad-ID WM/ADID An advertising industry standard for commercial advertising identification. For more information, see
www.ad-id.org .
Notes
In the initial release of Zune, WM/Year, Author, and WM/Genre metadata does not transfer to the Zune device. This will be addressed in future updates.
The Ad-ID and ISAN codes are for commercial use only and are not visible.Some licenses require the encoding of ISAN and Ad-ID codes in the media. For more information, check with your provider.
Movie
Recommended metadata fields for trailers, feature length films, and short form films are listed in the following table.
Metadata Name Windows Media Format SDK Name
Description
Notes Movie Name Title The name (or title) of the movie that is displayed to the user. Description WM/SubTitleDescription The description of the contents of the movie displayed to the user. Actors Author Listing of the actors in the movie. Names separated by a semicolon. Parental Rating WM/ParentalRating The rating of the trailer or film. Ratings should be: G, PG, PG-13, R, NC-17, NR Parental Rating System WM/ParentalRatingSystem The rating system used to rate the trailer or film. MPAA/CARA For more information, see
www.mpaa.org . Release Year WM/Year The year the movie was released. Release Date WM/OriginalBroadcastDateTime The date the movie was released. Genre WM/Genre The movie classification or category type. Primary Media Type WM/MediaClassPrimaryID A GUID that indicates that the media file is a video. GUID should be:
DB9830BD-3AB3-4FAB-8A37-1A995F7FF74B Secondary Media Type
WM/MediaClassSecondaryID A GUID that indicates that the video file is a movie. GUID should be:
A9B87FC9-BD47-4BF0-AC4F-655B89F7D868 ISAN WM/ISAN An ISO standard (15706-2) global identifier for commercial audiovisual works. For more information, see
www.isan.org. Ad-ID WM/ADID An advertising industry standard for commercial advertising identification. For more information, see
www.ad-id.org.
Notes
In the initial release of Zune, Author, WM/Year, WM/Genre, WM/OriginalBroadcastDateTime, WM/ParentalRating, and WM/ParentalRatingSystem metadata does not transfer to the Zune device. This will be addressed in future updates.
The Ad-ID and ISAN codes are for commercial use only and will not be visible. Some licenses require the encoding of ISAN and Ad-ID codes in the media. For more information, check with your provider.
Music Videos
Recommended metadata fields for music videos are listed in the following table.
Metadata Name Windows Media Format SDK Name
Description
Notes Title Title The name (or title) of the music video that is displayed to the user. Normally the same as the title of the music track. Description WM/SubTitleDescription The description of the contents of the music video displayed to the user. Artist Author The artist associated with the music video. Parental Rating WM/ParentalRating The rating of the music video content. Ratings should be:
Explicit Content - Parental Advisory, Edited Version, Not Rated Parental Rating System WM/ParentalRatingSystem The rating system used for rating the music video content. RIAA, TV Guidelines ReleaseYear WM/Year
The year the music video was released. Genre WM/Genre The video classification or category type. Primary Media Type WM/MediaClassPrimaryID A GUID that indicates that the media file is a video. GUID should be:
DB9830BD-3AB3-4FAB-8A37-1A995F7FF74B Secondary Media Type WM/MediaClassSecondaryID A GUID that indicates that the video file is a music video. GUID should be:
E3E689E2-BA8C-4330-96DF-A0EEEFFA6876 ISAN WM/ISAN An ISO standard (15706-2) global identifier for commercial audiovisual works. For more information, see
www.isan.org. Ad-ID
WM/ADID An advertising industry standard for commercial advertising identification. For more information, see
www.ad-id.org. GRid WM/GRID An music industry standard for commercial music identification. For more information, see
ifpi.org/site-content/grid
Note
In the initial release of Zune, Author, WM/ParentalRating, WM/ParentalRatingSystem, Genre, and WM/Year metadata does not transfer to the Zune device. This will be addressed in future updates.
The Ad-ID, ISAN and Grid codes are for commercial use only and will not be visible.Some licenses require the encoding of these codes in the media. For more information, check with your provider.
TV Shows
Recommended metadata fields for TV shows or episodes are listed in the following table.
Metadata Name Windows Media Format SDK Name
Description
Notes Series Name Title Name (or title) of the TV series displayed to the user. Episode Title WM/SubTitle Name (or title) of the episode of the TV series displayed to the user. Episode Description WM/SubTitleDescription The description of the episode displayed to the user. Actors Author Listing of the actors in the episode. Names separated by a semicolon. Release Year WM/Year The year the episode was first aired. Release Date WM/OriginalBroadcastDateTime The date the episode first aired. Parental Rating WM/ParentalRating The rating of the episode. Ratings should be:
TV-Y, TV-Y7, TV-Y7 FV, TV-G, TV-PG,
TV-14, TV-MA, NR Parental Rating System WM/ParentalRatingSystem The rating system used for rating the episode. Rating system should be TV Guidelines.
For more information, see
tvguidelines.org
Network WM/TVNetworkAffiliation The network on which the episode first aired. Genre WM/Genre The TV show classification or category type. Primary Media Type WM/MediaClassPrimaryID A GUID that indicates that the media file is a video. GUID should be:
DB9830BD-3AB3-
4FAB-8A37-1A995F7FF74B Secondary Media Type WM/MediaClassSecondaryID A GUID that indicates that the video file is a TV show. GUID should be:
BA7F258A-62F7-47A9-
B21F-4651C42A000E ISAN WM/ISAN An ISO standard (15706-2) global identifier for commercial audiovisual works. For more information, see
isan.org . Ad-ID WM/ADID An advertising industry standard for commercial advertising identification. For more information, see
ad-id.org.
Notes
In the initial release of Zune, Author, WM/Year, WM/OriginalBroadcastDateTime, WM/ParentalRating, WM/ParentalRatingSystem, and WM/TVNetworkAffiliation metadata does not transfer to the Zune device. This will be addressed in future updates.The Ad-ID and ISAN codes are for commercial use only and will not be visible. Some licenses require the encoding of these codes in the media. For more information, check with your provider.
For more detailed information about any of these metadata attributes, see the Suggested Attributes by File Type section of the MSDN article
Windows Media Metadata Usage Guidelines.
Primary and Secondary Media Type IDs
While most of the metadata is straightforward, the Primary and Secondary Media Type IDs require further explanation. These two pieces of metadata are GUIDs that identify the type of content (movie versus TV show) as opposed to the format of the content, such as WMV.
Zune devices have three video related categories: Movies, Music Videos, and TV Shows. For video content to appear in one of these categories, you need to set the Primary and Secondary Media Type IDs, as shown in the following table.
Content Type
Primary Media Type ID
Secondary Media Type ID Videos DB9830BD-3AB3-4FAB-8A37-1A995F7FF74B Movies DB9830BD-3AB3-4FAB-8A37-1A995F7FF74B
A9B87FC9-BD47-4BF0-AC4F-655B89F7D868 Music videos DB9830BD-3AB3-4FAB-8A37-1A995F7FF74B E3E689E2-BA8C-4330-96DF-A0EEEFFA6876 TV shows DB9830BD-3AB3-4FAB-8A37-1A995F7FF74B BA7F258A-62F7-47A9-B21F-4651C42A000E
Content that does not have a primary or secondary ID will be shown in the "All Videos" list and under the "Other" menu option on the device.
Conclusion
To optimize the user's experience synchronizing and playing content on a Zune device, create content that can easily be downloaded and synchronized to a Zune device by using the Windows Media Encoder and the encoding settings outlined in this article. Audio, video, and picture files that are encoded properly optimize the synchronization process, the viewing and listening experience, and preserve the battery life of the Zune device.
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