I remember that's when I dumped the stock -- when they stopped paying the dividend.
And if you think it's incredible how much you can make in the stock market, you'll also be super surprised at how much and how fast you can lose money as well. Just as those that were shorting GME found out; you can lose over 100% of your initial position and end up owing and blow up your account.
Sales numbers do affect the stock price shortly after the Earnings call. The rest of the time it just follows the index.
The most recent earnings call hardly affected the stock price at all despite the slow sales. Either way, I made sure to sell some of my stock before the earnings call and rebuy the dip to maximize profit. I'm actually expecting a crash at some point, but it's unlikely to immediately crash to the value that I bought it at and I'm not too concerned even if it did. I already resold enough yesterday to cover my base investment, which is what I always do when seeking investments that can skyrocket like this. This was a no-brainer to me just like Nintendo in 2012-2013 was.
It's also incredible how much you can lose
Yes, I'm pretty sure we're all aware that you can lose money, but I've already made so much money from a different stock (flipped for 20 times what I bought it for) that I'm effectively just playing with house money at this point. I can literally lose all of my current investments and I will still have made many, many times more than my initial investment. Furthermore, you should only invest what you can afford to lose for this very reason. Overall it's been extremely profitable for myself and many others.