While I agree with mattyp33, it seems like a short lived game... I also think that it is great for Nintendo of America to finally localize something that is a little more off beat. I encourge that type of localization. I also happen to love exclusive games that only the fans can get, and I will be getting this day 1.
For me, the biggest goal for Club Nintendo is to get unique/exclusive games for purchasing games I am going to buy anyway.
I mean, I also have the Zelda Posters and Hanafuda cards too... and love them... but I treasure my Game and Watch Collection/Doc Louis' Punch Out!! because of their exclusive nature. I would love for that Balloon Fight game, staring tingle to come to the DS, as it has in Japan.
We are getting The Game and Watch Collection 2- so that is a victory as well.