[quote name='GizmoGC']They do? The Blu-ray BOGO has been every 3-4 weeks for several months now. This week alone we got two different BOGO sales (Sony/Disney and Fox/MGM).
des·per·a·tion (děs'pə-rā'shən) Pronunciation Key
1. The condition of being desperate.
2. Recklessness arising from despair.
Sounds like the BDA to me. 3 Blu-ray movies, 1 a big hit, 1 a big hit from last year, and another being a new release, as well as Spider-Man 3 and Trilogy...and they couldn't even muster anything better then a 5 point "lead' on their normal average for the past few months.[/quote]
But Fox has never been part of a sale before, and gee holiday season comes and Fry's does a sale! And how Isn't the HD-DVD camp desperate? 150 million dollars for Paramount and Dreamworks? Slashing prices of their players like no other? Yeah, HD-DVD camp is calm and cool.

And the BDA should be so ashamed for only beating HD-DVD 71:29 with it's biggest hit. How did HD-DVD do with it's biggest release? It still lost? ohh thats right. And what are the two of the top 3 movies sold on Blu-ray? Departed and 300? Ohh wait, you mean two movies never part of the BOGO because they are Dual format...........
http://en.wikipedia.org/wiki/Competitive_advantage
Competitive advantages vary from situation to situation and from time to time. Some basic examples of CAs can be divided in 4 main global areas:
Cost: Low-cost operations
Quality: High quality, Consistent quality
Time: Delivery speed, On-time delivery, Development speed
Flexibility: Customization, Volume flexibility, Variety
Hmmm, cost, so BDA's strategy with Blu-ray is to make their movies cheaper with BOGO and better quality by making their discs with more storage and anti-scratch protection......
http://en.wikipedia.org/wiki/Product_differentiation
Product differentiation (also known simply as "differentiation") is the process of distinguishing the differences of a product or offering from others, to make it more attractive to a particular target market. This involves differentiating it from competitors' products as well as one's own product offerings.
Differentiates from it's competitor with anti-scratch protection, more studio support and BOGO sales.........
Sounds like BDA is doing normal business processes to me.
*waits for the Attach rates and Blu-ray Java retort from Gizmo*