S
strongpimphand
Guest
In technology, there are 3 stages of people (you learn this in marketing 300 or whatever)
1) Early Adaptors - people who buy a product when it first launches. These are the testers that will indicate if the product is worth buying or not (of course, someone who pre-orders a zune would be an early adapter)
2) Regular purchaser - called many other titles. For the zune, the regular purchaser might take a risk for black friday....but other than that, it might be up to a year before they buy it. If this was launched in Jan, they might not really want to buy it until black firday. More than likely will wait till next black friday to buy the zune hd.
3) Stragglers - also called many other titles. To use a recent example, a straggler would be an iphone user. iphones are largely popular now and have been out for 3+ years. Regular consumer has already read the reviews and bought one. The straggler is the person who Didn't really care for it right then, wanted to wait for everything to get worked out, and still probably wouldn't buy it except that they know its the best choice for them
When it comes to the zune hd, i'm #2. My 80 gig zune doesn't work with my computer (nor my roommate's, nor does his 30 gig work with either) so we have to bum other people's laptops to sync music. I will buy one next year, but I am nowhere near the "I gotta have it!" stage
1) Early Adaptors - people who buy a product when it first launches. These are the testers that will indicate if the product is worth buying or not (of course, someone who pre-orders a zune would be an early adapter)
2) Regular purchaser - called many other titles. For the zune, the regular purchaser might take a risk for black friday....but other than that, it might be up to a year before they buy it. If this was launched in Jan, they might not really want to buy it until black firday. More than likely will wait till next black friday to buy the zune hd.
3) Stragglers - also called many other titles. To use a recent example, a straggler would be an iphone user. iphones are largely popular now and have been out for 3+ years. Regular consumer has already read the reviews and bought one. The straggler is the person who Didn't really care for it right then, wanted to wait for everything to get worked out, and still probably wouldn't buy it except that they know its the best choice for them
When it comes to the zune hd, i'm #2. My 80 gig zune doesn't work with my computer (nor my roommate's, nor does his 30 gig work with either) so we have to bum other people's laptops to sync music. I will buy one next year, but I am nowhere near the "I gotta have it!" stage